MARK YOUR TERRITORY is the F/W 2011 Collection by Wrangler. They encourage everyone to customise their own jeans, giving them their own identity.
MARK YOUR TERRITORY extends Wrangler's brand signature - We Are Animals - and like animals, we are compelled to mark our space and our belongings ... leaving our very own stamp. Tagging, tattooing, branding - these are primal, animal impulses.
In FW11, we challenge consumers to "Mark Their Territory".