Friday, April 26, 2013

'Good Year Dunlop Tread Wear Fashion'

Costume design: Carl Elkins @ Mierswa-Kluska
Photography: Mierswa-Kluska
Hair & Make-up: Susan Voss-Redfern
Agency: Anzinger | Wüschner | Rasp

Carl Elkins and his team were approached by Goodyear Dunlop to photographically realize key, underlying themes in the Goodyear product line, namely: strength, robustness and armor. The result is a strong fashion editorial, perfect branding example to market tires in a modern world.

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