Introducing his fourth successful season, Melbourne-based shoemaker Phong Chi Lai has launched his Autumn/Winter 2011 Collection – 004 Detail.
Phong Chi Lai's eponymous footwear label – Phong Chi Lai Handcraft - presents itself with an organic design aesthetic. Aimed at the individual rather than the fast fashion mainstream, his work essentially celebrates the wearer's personal style regardless of age or gender. 004 Detail is inspired by Lai's love of the small things – the simplicity in detail - that can change the shoe.
Phong Chi Lai Handcraft's 004 DETAIL certainly does not disappoint. True to form, Lai's autumn/winter Trans-seasonal Collection features a dark palette of black and charcoal, handstitching and blanket stitching details. Wedges are concealed. Toes feature relief details ...
004 Detail looks at the theme of nuances: those finer details we sometimes miss while taking a quick glance. On closer inspection we find that there's more going on, more than initially meets the eye. The devil, as they say, is in the details.
Phong Chi Lai Handcraft is currently stocked in selected boutiques in Australia (Melbourne: E.S.S, Wilfred & Enric; Sydney: Artwear, Brick Lane) and New Zealand (Auckland: The Mill House).