Thursday, July 15, 2010


Announcing ‘The X’ – an all encompassing marketing campaign by Closed. ‘The X’ is an ongoing campaign that celebrates individualism and variety, creativity and location. Ten innovators in ten cities around the world comprise the talent pool for this debut campaign. Real people leading real lives in the creative industries - most of whom have relocated to another urban centre: e.g. a French film maker, now living in Athens and an Italian gallery owner based out of Barcelona. Itinerant photographers, bloggers and artists.

All share mutual characteristics in their adoption of contemporary technology to enhance their individual lifestyles. Each is recognized for their strength of character and unique artistic output. ‘The X’ collects this group of leading edge innovators in a series of portraits and offer insight into their worlds.

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